World Cup Identity

Articles in the 'World Cup Identity' category

World Cup Identity

July 26, 2020
The First World Cup Emblem

The first official World Cup logo was brought into being in 1954, by the hosts for that year, Switzerland.

July 26, 2020
Etymology

The term mascot comes from the French word 'la mascotte', which means 'lucky charm'.

July 26, 2020
The First World Cup Mascot

In 1966, England was the first host country to use a mascot as part of their FIFA World Cup branding.